Who Are Your Idols?

This month I am taking a very interesting class on Product and Artist Management. I find the topic intriguing because it gives me an opportunity to examine some of my own idols  that have managed various talent in the entertainment industry. I have been impressed by these three managers (Robert Thorne, Benny Medina and Larry Rudolph) that have brought their artists to much success in their careers and helped managed to keep their bonds of manager and artist tight despite adversity in life. 

The first one is Robert’s Thorne. He has been the driving force behind the Mary-Kate and Ashley Olsen brand since they were babies and has managed to keep his artists in the spotlight for over 20 years. He helped build the Olsen Twins company “Dual Star Entertainment” that has 1 billion dollars worth of sales annually (Givhan, 2011).

The second manager is Benny Medina. He continues to manage Jennifer Lopez since her career launch in 1999. He has helped her career evolve over the years allowing her to take her brand and pursue different venues such as clothing, movies, music etc. Through various times in her life they have parted ways but have always found a way back to each other as they realized their work together creates successful projects (La Porte, 2011). 

The last manager is Larry Rudolph, who manages Britney Spears.  Larry Rudolph met Britney Spears during her Mickey Mouse Club days and continues to manager her today. Even through hard times in her life, Larry has stood by her as a friend and then a manager. He has transformed Britney’s career over and over again making her the star we still see today (Lester, 2008).

I have found these three managers to be influential in my life because I have seen them carry their artists from the beginning of their careers up till now and I have been impressed with their management strategies. I have found these managers to be great role models for up and coming artist manager's because they have a proven track record of success and longevity with these artists. However, the most important thing is that all these manager's believed in their artist from day one which help them guide their artist onto successful career paths. 


Sources

Givhan, R. (2011, April 24). Look, Ma, We’re Fashion Moguls! The Daily Beast. Retrieved from: http://www.thedailybeast.com/newsweek/2011/04/24/look-ma-we-re-fashion-moguls.html

La Porte, N. (2011. May 13). J.Lo:The Sequel. The New York Times. Retrieved from: http://www.nytimes.com/2011/05/15/fashion/jennifer-lopez-the-peoples-pop-star.html?pagewanted=all

Lester, S. (2008, November 18). Britney Spears says life is like a jail sentence in 'Britney: For the Record.’ NY Daily News. Retrieved from: http://www.nydailynews.com/gossip/2008/11/18/2008-11-18_britney_spears_says_life_is_like_a_jail_.html