Filtering through the Internet with Digital Marketing

Ever wondered how a search engine could filter through data to know what you are looking for? I did. I wondered how some sites could be listed on page one and the rest you have to click the next button to sort through other pages.  I learned it is through the keywords that I type in and the websites that are most viewed with those keywords that can make a website appear more frequently on page one of Internet searches.

With the mass amount of information that is on the Internet, it is important to use digital marketing to help attract viewers to your website. With proper digital marketing a website can gain a vast amount of viewership in a short amount of time. There are many ways to digital market and to figure out the best way to market your website is to figure out what other sites your target audience is more likely to visit.  Some self-marketing strategies for company can be through the use of Twitter, Facebook, and Widgets depending on their target audience. Other companies may out source professional digital marketing companies in order to successfully succeed.  Even a site such as identifier.com creates many new opportunities to companies as it enable people to analyze search engines on public profiles. Identifier provides enough data on search engine sites to help create a buzz around your marketing strategy. This site has even provided important information to employers showing them what future employees would have the better potential based on their media presence and professionalism. Digital marketing has become more than just advertising; it is a tool that everyone can use in order to keep their best foot forward in life.

The explosion of digital marketing has caught the eyes of a Google employee who has taken it upon himself to help educate others of digital marketing with Google tools. The YouTube video shows how we can use these tools to help our individual profiles and websites track viewers and gain viewership. Overall, educating ourselves on how to effective use digital marketing is the best way to help us get the opportunity to be on page one of Internet searches.

Sources

Hardy, Q. (2011, October 24). The Big Business of ‘Big Data.’ The New York Times. Retrieved from http://bits.blogs.nytimes.com/2011/10/24/big-data/?scp=6&sq=digital%20marketing&st=cse

Klaasen, A. (2009, March 30). How Marketers Tap Facebook and Twitter, Apps and Widgets. Ad Age Digital. Retrieved from http://adage.com/article/digital/digital-marketing-guide-social-web/135590/

Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising. [Video file]. Retrieved from http://www.youtube.com/watch?v=li17Y4XmxWc

How to write a children’s book?

Is there a formula on how to write a children’s book? After exploring several different websites, I found that it determines on what type of book an author would like to write. Everyone seems to have a different take on the situation and just because a book is written one way it does not mean that is the right way either. 

The CBI Clubhouse website offers many different tips on how to develop a children’s book. If offers insightful advice on which direction an author should take depending on what type of story they would like to tell. It’s a valuable resource to help with character development and help with answering questions on the beginning stages of constructing a story. As a future children’s book writer, I would apply my knowledge I have learned from this site to my book.

Writing for Children, another website, offers training with a published writer to assist in the writing direction of an author’s story. On this site, a writer can take classes online and have an option to receive college credit. I would consider this site for a writer who has not had any basic education on how to properly write a book with a story arch. 

Lastly, Robyn Opie, awarded 101 winner for best website for writers by writers’ digest, has a different approach to writing a children’s book. Her approach I found to be very inspirational as she has different catch phrases on her site to keep a writer writing when they start. Her website is broken down into different categories to help a writer focus on what they need. If a writer wants to write an e-book, she has a category for it. As Robyn Opie did write over 80 children’s book, I would take some of the knowledge I have learned from her and apply it to my work to create a success career being a children’s writer.

It’s important to navigate the internet for different websites that are reputable to help gather enough understanding on how to write the best children’s book. Each website offers different needs for the author and it is by taking a piece of advice from each that can help create the best platform for your story. 

Sources

Opie, R. (2010). Robyn Opie. Retrieved from: 

http://www.robynopie.com/

The CBI Clubhouse. (2011). The CBI Clubhouse. Retrieved from:

http://cbiclubhouse.com/

Writer’s Institute, Inc. (2009). Write Children’s Books. Retrieved from: 

http://www.writingforchildren.com/H0753/youcanbeawriter.htm

What makes a New York Times best selling book?

Ever wonder what makes a New York Times Best Seller? I did. I decided to do some research to figure out what I can do to make my future children’s book be on the top of that list. I did learn that a best selling books either has to sell “many copies in a week “ or over time “sell steadily over months and years.” Even with that said, just because you think your book will be a best seller, it is also a gamble. A strong following for a certain topic or for an individual writer can help the promotion and marketing of the book, but the book itself based on the quality is what keeps reader’s buying it. Some of the best author’s out in the book world still have flops which makes the publishing industry have no guarantee on what will sell. 

With the digital age of technology, The New York Times has even begun changing their formats for best sellers by adding ebooks to their list. Although the Times still has to wait and see how ebooks are determined for bestsellers, ebooks have been outselling print and this trend will only continue. 

Not everyone is concerned with the New York Times best seller status, take indie writer, Amanda Hocking, the Kindle store’s best selling indie author. She is able to sell 100,000 copies in a month due to her low production cost, selling ebooks from $.99 to $3. It is because of the low cost she is able to generate millions by keeping 70% of her book sales. 

As an upcoming children’s book writer, I can only say that it would be great to have the best of both world’s. Which means having my book be on the New York Times best seller list and having it sell volumes in a week and plenty more over time. Like many writer’s out there, I would like my work to be read and well received. I want a career in being a children’s writer, I don’t just want a one hit wonder. 

Sources

Bloomgarden-Smoke, K. (2011). The New York Times Ebook Bestseller List, Now In Print. The New York Observer. Retrieved from: http://www.observer.com/2011/tech/new-york-times-ebook-bestseller-list-will-soon-be-printed

Boss, S. (2007, May 13). The Greatest Mystery: Making a Best Seller. The New York Times. Retrieved from:

http://www.nytimes.com/2007/05/13/business/yourmoney/13book.html?pagewanted=all

Gobry, P. (2011, February 28). This 26-Year-Old Is Making Millions Cutting Out Traditional Publishers With Amazon Kindle. Business Insider SAI. Retrieved from: http://articles.businessinsider.com/2011-02-28/tech/29960359_1_kindle-store-book-sales-publishing

The New York Times. (2011). Best Sellers. The New York Times. Retrieved from: 

http://www.nytimes.com/best-sellers-books/overview.html