Filtering through the Internet with Digital Marketing

Ever wondered how a search engine could filter through data to know what you are looking for? I did. I wondered how some sites could be listed on page one and the rest you have to click the next button to sort through other pages.  I learned it is through the keywords that I type in and the websites that are most viewed with those keywords that can make a website appear more frequently on page one of Internet searches.

With the mass amount of information that is on the Internet, it is important to use digital marketing to help attract viewers to your website. With proper digital marketing a website can gain a vast amount of viewership in a short amount of time. There are many ways to digital market and to figure out the best way to market your website is to figure out what other sites your target audience is more likely to visit.  Some self-marketing strategies for company can be through the use of Twitter, Facebook, and Widgets depending on their target audience. Other companies may out source professional digital marketing companies in order to successfully succeed.  Even a site such as identifier.com creates many new opportunities to companies as it enable people to analyze search engines on public profiles. Identifier provides enough data on search engine sites to help create a buzz around your marketing strategy. This site has even provided important information to employers showing them what future employees would have the better potential based on their media presence and professionalism. Digital marketing has become more than just advertising; it is a tool that everyone can use in order to keep their best foot forward in life.

The explosion of digital marketing has caught the eyes of a Google employee who has taken it upon himself to help educate others of digital marketing with Google tools. The YouTube video shows how we can use these tools to help our individual profiles and websites track viewers and gain viewership. Overall, educating ourselves on how to effective use digital marketing is the best way to help us get the opportunity to be on page one of Internet searches.

Sources

Hardy, Q. (2011, October 24). The Big Business of ‘Big Data.’ The New York Times. Retrieved from http://bits.blogs.nytimes.com/2011/10/24/big-data/?scp=6&sq=digital%20marketing&st=cse

Klaasen, A. (2009, March 30). How Marketers Tap Facebook and Twitter, Apps and Widgets. Ad Age Digital. Retrieved from http://adage.com/article/digital/digital-marketing-guide-social-web/135590/

Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising. [Video file]. Retrieved from http://www.youtube.com/watch?v=li17Y4XmxWc